Sydney Markets Fresh Awards – The Limbo Creative

Sydney Markets
Fresh Awards

Sydney Markets Fresh Awards.

The Brief.

Manage and deliver one of Australia’s leading fresh produce and floral industry awards programs, celebrating excellence across the industry and the people and businesses behind it.

Challenge.

The Fresh Awards was far more than a single event. The program involved multiple award categories, entrants, judges, sponsors and industry stakeholders, requiring a clear and considered process from entry through to judging and the final awards night.

Every stage needed to feel credible, consistent and professionally managed while maintaining the strong industry connection at the heart of the awards.

Response.

We managed the awards program end-to-end — developing judging criteria and processes, coordinating judges and entrants, managing the mystery shopping program, stakeholder and sponsor communications, marketing and promotional activity, and the planning and delivery of the final awards event.

Alongside the program management, we developed event collateral, digital assets, social content and creative communications to create consistency across every touchpoint.

The result was a cohesive awards experience that recognised industry excellence while celebrating the growers, retailers, florists and businesses that make the fresh produce and floral industries what they are.

An awards night only lasts a few hours, but anticipation starts months beforehand. We approached the event as a complete experience—from nominations through to the final applause.

"I've worked with Shirlene for many years on various events. Her professionalism and attention to detail, coupled with her cheerful, can-do demeanour, makes her a pleasure to work with. Plus, Shirlene and her team always deliver a spectacular event, beyond the expectations of her clients and those attending. I cannot recommend her highly enough."

Chris Bath

Journalist & News Anchor

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